The right brochure can shorten your sales cycle by up to 50%

In France, the decision-maker is rarely the end user. A brochure tailored to this reality improves technical understanding, builds trust, and streamlines the purchasing process.

What your brochure need to do

• Convince users that your equipment is accurante, safe and easy to use.
• Provide decision-makers with the information they need to assess the ROI, durability, and technical value of your products.

To showcase your chemical analysis equipment to French buyers, your brochure must:

• Address all three audiences: the decision-maker, the instrument user and the technical influencer.
• Highlight what sets you apart: technical specifications, reliability, and measurable advantages over competing solutions.
• Be written in clear, technically accurate French demonstrating your expertise and commitment to your suporting French customers.

How we’ll work together

1. AUDIT:
   I review your current brochure and analyse its content to identify what works and what needs clarification for the French market.
2. APPROVAL:
   We meet to agree on which technical and commercial aspects to highlight.
3. DRAFT:
   I prepare an draft version for you to review and comment on.
4. FINAL VERSION DELIVERY:
   After integrating your feedback, I deliver the final version, ready for your graphic designer.

Turnkey package:

Content ready for layout and design: a 6-page brochure fully adapted for the French market for €650 (excl. VAT).

My approach: 

• I adapt your content to focus on what matters to French decision-makers when evaluating analytical equipment.
• I use verifiable data and concrete examples to build credibility.
• I draw on my background in scientific research to ensure technical accuracy.
• I make the text immediately clear to your French technical contacts.